Who has right of way on the Littlehampton seafront, cyclists, or pedestrians?

There are many cyclists whom use the seafront to cycle along, however, who actually has right of way on the coast?

Pedestrians. Pedestrians always have right of way on the seafront, as this sign (photo above) clearly states "Please cycle with care. Pedestrians have priority".

Are cyclists allowed to use the seafront? Yes, cyclists are allowed to use the seafront because according to Arun District #Council "Littlehampton seafront is cycling friendly from the swimming centre, to the coastguard tower, where the cyclists are directed to re-join the roadway at Arun Parade, cycling is not permitted along the riverside walkway which runs from the seafront, to 150 metres north of the Look, & Sea Centre".