Worthing home signs up to new GladtoCare Awareness Week

Worthing care home Parkside Lodge was one of the first to sign up to the new GladtoCare Awareness Week, celebrating all those who work in the care industry.

The inaugural #GladtoCare week is running from July 6 to 12 and it is hoped it will become an annual event.

Kristie Marku, registered manager at Parkside Lodge, in Wykeham Road, said her team was keen to be involved and immediately registered an interest.

She explained: “This is a truly special campaign that we’re proud to be a part of. What a wonderful way to offer thanks to our staff, as well as to all those in the care industry across the nation who have worked incredibly hard to keep us all safe and healthy.”

Parkside Lodge was one of the first to sign up to the new #GladtoCare #Awareness Week.

A free digital toolkit gave access to decorative bunting, display posters, social media frames and bespoke activity calendars, full of ideas for getting residents involved.

The home will also be able to take part in the Showcase #Saturday on July 12, with a takeover of GladtoCare’s #social channels feature virtual tours.

Person Centred Software launched the #GladtoCare campaign in 2018 to show carers they were appreciated and to raise their morale. This year, it wanted to create a whole week dedicated to carers.

Heidi Thomas, head of marketing, said: “The current situation in care homes caused by coronavirus has been tremendously difficult, with care workers putting themselves at increased risk to do a job that often goes unnoticed and underappreciated.

Parkside Lodge was one of the first to sign up to the new GladtoCare Awareness Week

“Whilst it’s been great to see the public get behind key-workers with Clap for Carers, much of what has been reported in the media has contributed to increased uncertainty and misunderstanding about care homes and the care sector in general, which we are keen to dispel.

“Our aim with GladtoCare Awareness Week is to challenge the public’s perception of care by shining a light on all of the incredible work that’s been done, and continues to be done, within the industry.”